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Increasing Referrals, Leads And Sales Through An Employee Referral Strategy

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Published in: Business Strategy
798 Views

Learn how businesses can turn their employees into their best source of referrals and leads for amazing sales growth.

Philip M / Dubai

3 years of teaching experience

Qualification: BSc Psychology

Teaches: Personality Development, Creative Thinking, Sales Training, Marketing: Communications, Marketing: Strategy, Strategic Marketing, Marketing

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  1. 'Nib GROW YOUR BUSINESS Want more referrals? I Empower your staff today
  2. Quickly Ask Yourself! 1) 2) 3) 4) Raise your hand if you employ a) 1-10 employees b) 11-20 employees c) 20+ employees Are employees a potential source of referrals your staff generate referrals currently? Do If not, want to learn how
  3. Step 1: Share Your Company's Vision so, why does your company exist Employees need to know Let them choose to follow - or leave Their belief w influence potential customers money I profit IS not the answer Tip: To make help? Watch The Golden Circle Need
  4. Step 2: Let the Training Begin You think training is hard? Try losing Teach employees the following: b) c) d) f) g) Who are your target audience pain points to listen for What are the are the benefits of your service What The costs of your products I services How to counter 'sales objections' common Your key clients & testimonials Let them observe your sales meetings
  5. Step 3: Create A Process Empower employees with business cards Conduct bi-weekly referral meetings Brainstorm ideas with non-sales ernployees Listen to their feedback i) What worked / what did not ii) How to improve for next time Use a CRM system & track performance' HubSpot Sales FREE - Click to start
  6. Step 4: Acknowledge & Reward Success! Appreciative Leaders are Appreciated Leaders Employees seek to be valued by their peers Praise them publicly in front of the whole office Reward their (and yours) by: success Financial bonuses / commissions Reroute money / incentives to their families Gifts - cinema tickets, hotel stays etc Days off
  7. O' The Takeaway 1. 2. 3. 4. Employees can give referrals Provide the training & tools Build a process, stay accountable Reward success to grows!