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Al Ain

Defining Your Target Audiences And Contact Spheres

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Published in: Business Strategy | Web Development
764 Views

Learn the step by step process of defining your target audience and contact spheres (referral partners).

Philip M / Dubai

3 years of teaching experience

Qualification: BSc Psychology

Teaches: Personality Development, Creative Thinking, Sales Training, Marketing: Communications, Marketing: Strategy, Strategic Marketing, Marketing

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  1. 'Nib GROW YOUR BUSINESS The Power of I Target Audience
  2. Quick Questions About Sweets, Mothers & Fathers
  3. Quickly Ask Yourself! 1. 2. 3. 4. As a child, who ever asked their parents for sweets? Was one parent more likely to say yes than the other? Would you wait for your parent to be in a good mood before asking? You would probably try to do something good in order to make them say yes?
  4. O' The Takeaway 1. 2. 3. It doesn't make sense to please everyone The same applies to your business Your time, energy & money are better invested in a Target Audience
  5. Completely Define Your Target Audience Create EMPATHY with your target audience Give them Personality with a codename and a photo = eg. Marketing Malcolm / Tyre Timmy / Hungry Harry
  6. Completely Define Your Target Audience Understand WHO they actually are Define their = Age = Gender = Job Description = Company Turnover = Number of staff
  7. Completely Define Your Target Audience they can commonly be found Know WHERE Define their = Business Sector = Common Office Locations
  8. Identify Your Target Audience's Motivations Understand WHY they are motivated to take action List out their problems & how they feel about them = Lack of time = Lack of money / resources = Career growth = Brand awareness = Sales & ROI
  9. Identify Your Target Audience's Motivations Map out HOW do they try to SOLVE THEIR PROBLEMS = Where do they do research? = Who do they talk to? = Who influences their decision?
  10. Create your Sales & Marketing Messages Connect which SERVICES PROBLEMS solves your target audience's = This is where you may discover some significant 'Light Bulb' moments
  11. Create your Sales & Marketing Messages Connect which SERVICES PROBLEMS solves your target audience's = This is where you may discover some significant 'Light Bulb' moments * I discovered Business Owner's & Marketing Managers invest in corporate videos for very different reasons
  12. Create your Sales & Marketing Messages Connect which SERVICES solves your target audience's 1. PROBLEMS = This is where you may discover some significant 'Light Bulb' moments * I discovered Business Owner's & Marketing Managers invest in corporate videos for very different reasons Marketing Managers = Grow Brand / Product Awareness Business Owners = Not Convinced in their Salesmen's Pitches = They want to standardize their messaging
  13. O' Memorise 1. 2. 3. Tailor your sales & marketing strategy accordingly Teach your fellow BNI members as if they were your sales team! Want to know more? Let's have a 1-2-1

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