IT Training Digital Marketing Courses in Dubai

Course Details

This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Course Details

The Digital Marketing course gives you step by step training on how to market your business from scratch, across major marketing channels.

Course Details

The Diploma in Digital Marketing program is designed to provide students with a comprehensive understanding of digital marketing strategies and techniques. The course focuses on developing the skills necessary to plan, execute, and evaluate digital marketing campaigns effectively. Students will learn to leverage various online platforms and tools to reach target audiences, generate leads, and achieve marketing objectives.

Course Details

Grab the opportunity to become a Certified Advanced Digital Marketer with the CADM Digital Marketing Certification. Become a distinguished Henry Harvin® alumni and join a network of 3,00,000+ successful alumni worldwide.

Course Details

Social Media/Digital Marketing Training for Corporate or Individual, Al Barsha, Mall of Emirates - Dubai!

𝐎𝐧𝐞 𝐨𝐧 𝐎𝐧𝐞 𝐂𝐥𝐚𝐬𝐬𝐫𝐨𝐨𝐦 𝐚𝐧𝐝 𝐎𝐧𝐥𝐢𝐧𝐞 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞

Two hours per session 2-3 times in a week

Fast Track: 5-7 days training with a dedicated trainer

Flexible training in morning, afternoon and evening weekdays & weekend

You can also select your courses from below: Facebook Marketing

Instagram

Linkedin

Youtube

Twitter and more Can’t find your course? We cannot fit all our courses here, inquire with us to discover more.

When does course begin?

You can start anytime after your confirmation/registration, as we do not take more than two students in a batch.

Course Details

This online digital marketing course gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience. You’ll be exposed to 40+ digital marketing tools extensive project experience and Mimic Pro simulations to make you job-ready.

Course Details

Social Media Training for Corporate or Individual, Al Barsha, Mall of Emirates Now! 𝐎𝐧𝐞 𝐨𝐧 𝐎𝐧𝐞 𝐂𝐥𝐚𝐬𝐬𝐫𝐨𝐨𝐦 𝐚𝐧𝐝 𝐎𝐧𝐥𝐢𝐧𝐞 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 Two hours per session 2-3 times in a week Fast Track: 5-7 days training with a dedicated trainer Flexible training in morning, afternoon and evening weekdays & weekend

Course Details

Digital Marketing Classes

Course description

This course explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

Course outline

· Digital Marketing

 an overview about all the platforms covered by the umbrella term i.e. ‘Digital Marketing’

· SEO – Search Engine Optimization

Understanding 21 practical SEO strategies to bring your website on top of Google search results with practical examples

· YouTube SEO

Improving your YouTube videos’ visibility online

· Google Ads – Search & Display Advertising Campaigns

 A step-by-step practical approach for launching, monitoring and optimizing your Google Ads campaigns. 

· Google My Business

 Connecting your business with local customers by optimizing Google My Business/Google Maps listings

· Content Marketing

an Inbound Marketing Concepts and its Implementation

· Social Media Marketing

 Developing a social media marketing strategy using Blogs, Facebook, Twitter, LinkedIn, Instagram and many other tips and tools. 

· Social Media Advertising

How to effectively create Facebook, Instagram and LinkedIn Paid Advertising campaigns

· Google Analytics

 Tracking your success and improving your campaigns’ performance by tracking the results

Course Details

Currently, Mobile traffic has a growth rate of 125%; desktop has 12%. Needless to say, Digital Marketing is in high demand. Stand out as one of the best Digital Marketing Strategist through this unique course of the renowned University of California – Irvine. This course will enable you to build a great career in the Digital Marketing Industry where marketing strategists are in high-demand. The Program is flexible to assimilate and incorporate technology updates into the modules, on the fly. Learners are required to complete 175 hours of faculty led Online mode. The following are the modules covered: Overview of Digital Marketing Introduction to Internet Marketing Online Measurement & Analytics Online Acquisition Online Conversion Online Retention Social Media Marketing Mobile Marketing Social Media and Internet Audience Profiling Networks Breaking your audience down Research and Impact Evaluating Research, Identifying Net Promoters and Fine-Tuning the Persona Predictive Analytics & Real-Time Social Breaking your audience down Bringing it all together Online Analytics & Measurement Introduction to key Web Analytics principles and terminology. Analysis for outcome Qualitative Data & Testing Competitive analysis and benchmarking. Advanced analytics principles. Analytics Vendor Selection and Managing Management Competitive analysis and benchmarking. Developing a Social Media Strategy Introduction | Social Media Basics | Strategy Overview Buy-in & Culture | Goals & Objectives | Resources | SM Usage | SWOT Analysis Target Audience | Market Research | Keywords | Monitoring/Listening Branding | Social Media Voice/Persona Content & Engagement |Social Media Categories & Channels Social Media Policy| Conversion | Measuring & Execution Mobile Marketing Introduction to Mobile Marketing Understanding and Profiling Your Audience Mobile Websites Mobile Applications Mobile Acquisition and Promotion Conversion and Retention Using Mobile Marketing Conversion and Retention Using Mobile Marketing Online Video Marketing Basic video marketing strategy Basic video production techniques Effective & Viral Videos Monetise videos Setting up YouTube channel YouTube analytics & Brand Channels Case Studies: You tube best practices Basic Analytics to measure video success Content Marketing Course Introduction what is content marketing? Content marketing examples Content marketing steps to success The Business Case: Journey & Audience Content types, storytelling and plan Channels, Promotion & Technology Measurment

University of California Irvine, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

The skill-enhancement Program will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile and email marketing. This program also comes with the benefit of Placement support from 361 Degree Minds though you would not have the need since opportunities galore when you do this program.

Course Details

This course will enable you to build a great career in the Digital Marketing Industry where marketing strategists are in high-demand. The Program is flexible to assimilate and incorporate technology updates into the modules, on the fly. This program also comes with the benefit of Placement support from 361 Degree Minds though you would not have the need since opportunities galore when you do this program. Content is not the king, the Expert Writer is the king. The internet is full of content and not all of them are worth seeing. Businesses need creative and relative content that can talk to their potential customers. Learn how to strategize your content and tell effective stories on the web! Learners are required to complete 45 hours of faculty led Online mode. The following are the modules covered

• Content Marketing
• Course Introduction: what is content marketing?
• Content marketing examples Content marketing steps to success
• The Business case,Journey & Audience
• Content types, storytelling and plan
• Channels, Promotion & Technology
• Measurment

University of California Irvine, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

The course clearly defines the responsibilities of a content marketer including content creation, proof reading, SEO promotion, following the market trend, impeccable language for jobs titles such as brand journalist, content marketing specialist, conversion rate optimization, advertising copywriter and more.

Course Details

CyberModo has trained many individuals and corporate levels and we are proud for share of contribution we made in the lives of those who we have trained. 

Social media represents one of the most significant changes in consumer media behavior in history, resulting in fundamental shifts in the way marketers communicate and interact with consumers. This course provides the practical knowledge and insights required to establish objectives and strategies, properly select the social media platforms to engage consumers, and monitor and measure the results of these efforts.

When does course begin?

You can start anytime after the registration, as we do not take more than two candidates in a batch. 

Duration of class: Each class goes for two-hour session, but if needed it can be extended to 4-5 hours to finish the course quickly, Weekend (Fri and Sat only) also available. Flexible days and time are available for training.

We can assure you of the quality training and all the studies material will be provided to you. Flexible days and time are available on Weekend and Weekdays between 9am to 9pm.  If you have any further queries, please do not hesitate to call so that our consultant can provide you with more information over the phone.

Kindly visit our website www.cybermodo.com for IT and www.cybermodo.netfor Management for more details and you can also chat live with our online professionals to help you choose the right course for you. 

To protect your investment - we have a course retake guarantee... so there is absolutely no risk to you. 

Course Details

Course Description:

The SEO training course is about best practice training to upgrade a website internally and externally to make eligible to list in search engine result for its relevant keywords. By learning SEO optimization, a candidate who have successfully completed the our SEO Training course.  Since we provide maximum practice training exposure to our trainees, candidates can achieve excellent skills in SEO optimization and project management.

Who is the target audience?

Search engine optimization is a professional course, any person having HTML edition skills and basic knowledge in internet usage can complete SEO training course. Business owners who wish to enhance their business growth, boost up their business inquiries, sales can attend the training course. Students or candidates who wish to achieve following professions can enroll for SEO Training Courses.

• Online Marketing Professionals
• Business Owners
• Adsense Publishers
• Online Advertisers
• Web Developer & Designers
• Entrepreneurs / Business Startup owners
• Content writing professional / Web Content writers

Course Outline

INTRODUCTION TO SEO

• What is a Search Engine ?  
• How Search Engines Work  
• History of Search Engines (1945 – 1993)  
• Advancement of Search (1993 – 2000)  
• Introduction to Search Engine Algorithms  
• Explaining Crawlers, spiders, and robots  
• Databases and SEO  
• SEO Best Practices and Ranking Factors  
• Search Engine Algorithm  
• What is White Hat SEO  
• What is Black Hat SEO  
• Gray Hat SEO  
• Evolution of Keyword Optimization  
• Why keywords are important  
• Research of keywords  
• Selecting keywords  

ON-PAGE OPTIMIZATION

• Introduction to On-page SEO  
• On-page SEO Basics  
• Text Format and SEO  
• Meta Data and Meta Tags  
• Meta Description Analysis  
• URL Optimization  
• Find and Fix Technical Issues on Your Website  
• Browser Plug-ins (Activity)  
• Take Action with Analysis Tools to Improve Site Architecture  
• Page Load Speed Tests  
• Creating and Optimizing Unique Content  
• Analyzing a Website Using a Web Crawler  
• The Basics of Search Engine Friendly Design & Development  

OFF-PAGE OPTIMIZATION

• Introduction to Off-page SEO  
• Off-site SEO Elements  
• Who is Linking to Your Content?  
• Growing Popularity & Links  
• Link Building  
• Bookmarking  
• Use Canonical URLs  
• Backlinks Analysis Tools (Activity)  
• Directory submission  
• Classified submission  
• Forum posting and guest comment  
• Image optimization  
• Video optimization  
• PDF submission  
• Local Listing  

INTRODUCTION TO TECHNICAL SEO

• Introduction to Technical SEO  
• Laying the Structural Foundation With Technical SEO  
• HTML Sitemap vs. XML Sitemap  
• The robots.txt File Protocol  
• Redirects 101  
• 404 Pages Best Practices  
• Google Search Console  
• Keyword Planner  
• Trend Analysis Tools  
• Related Keyword Research Tools  
• Country First, Then Language (Activity)  

KEYWORD THEORY & RESEARCH

• Keyword Theory & Research Introduction  
• Choosing the Right Keywords  
• Heads, Tails, and Long Tail Keywords  
• The Science of How Users Conduct Searches  
• Keyword Research & Audience Analysis  

LOCAL SEO

• Why’s Local SEO Important?  
• Local SEO History  
• Current Local SEO Landscape  
• Organic Search Versus Paid Advertising  
• Google My Business!  
• Improving Your Local Visibility  
• Importance of Off-site Citations  
• Quality Off-site Link Building  

PENGUIN RECOVER PROCESS

• Symptoms of penalty  
• Analyze Which Update hit the site  
• Panda Recovery Process  
• Penguin Recovery Process  
• DISAVOW Tools  

DYNAMIC WEBSITE SEO

• Difference between Dynamic and Static Sites  
• SEO for Word press (SEO Widgets)  
• SEO for BlogSpot  

SOCIAL MEDIA MARKETING

• Social Media Marketing (Facebook, Twitter, Pinterest, LinkedIn)  
• Social Media Links & SEO  
• Social Networking Profile Optimizations  
• Platform Demographics  
• Content Sharing Optimization  
• Video Optimizations  
• Picking Your Platform  
• Principles of Building Audiences  
• Social media advertising (PPC)  
• Blog Optimization  
• SEO REPORTS
• How to Plan Weekly SEO  
• Analysis Report  
• Ranking Analysis  
• Analysis our Competitor  
• Measuring Search Traffic  
• Extracting Valuable SEO Data in Web Analytics  

Course Details

This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Who is the target audience?

• Entrepreneurs, business owners, bloggers, YouTubers, social media fans
• Website owners who want to increase web traffic, conversions, and sales
• Business owners who want to use digital marketing (social media, content marketing, YouTube, and many other strategies) to grow their business
• Anyone wanting to do your own marketing – and not waste money

Course Outline:

INTRODUCTION TO DIGITAL MARKETING

• What is marketing ? 
• How we do Marketing ? 
• What is Digital Marketing ? 
• Benefits of Digital Marketing 
• Digital Marketing Platforms and Strategies

WEBSITE DESIGNING WITH WORDPRESS

• What is website ? 
• What is Domain Name 
• Domain Name Suggestion 
• Register a Domain Name
• Web Hosting Concept
• Types of Website
• Popular CMS
• Default Settings in WP 
• Types of Themes
• Theme Settings and Customization
• Managing Themes
• Content Management in WP
• Categories, Tags and Posts
• Pages and Sub Pages
• Plugins and Widgets

INTRODUCTION TO SEARCH ENGINE

• How the Search Engine Work?
• Components of Search Engine
• Google Algorithms
• Google Result Pages
• Panda, Penguin, Humming Bird & Pigeon

KEYWORD RESEARCH AND COMPETITION

• Introduction to keyword Research
• Types of Keywords
• Keywords Research & Methodology 
• Google Keyword Planner
• Market Research and Analysis 
• Competition Analysis
• Finalizing the keyword List

ONPAGE OPTIMIZATION

• What is webmaster tools  
• Verification process in GWMT  
• Selection Target Location  
• Fundamental On-page Factors  
• Website Speed  
• Domain Name in SEO  
• URL Optimization  
• Title Tag Optimization  
• Meta Tags Optimization  
• Content Optimization  
• Sitemap Generation  
• Using Robot.txt  

OFF PAGE OPTIMIZATION

• What is link building ?  
• Types of Link Building Methods  
• Do Follow Vs. No Follow  
• Link Building Guidelines  
• Link Analysis Tools  
• Directory Submission  
• Local Business Directory  
• Social Bookmarking  
• Blogging & Commenting  
• Guest Blogging  
• Link Building Resources  

LOCAL SEO

• What is Local SEO?  
• Importance of Local SEO  
• Submission to Google my Business  
• Completing the Profile  
• Local SEO Ranking Signals  
• Local SEO Negative Signals  
• Citations and Local Submissions  

PENGUIN RECOVER PROCESS

• Symptoms of penalty  
• Analyze Which Update hit the site  
• DISAVOW Tools  

PPC ADVERTISING (GOOGLE ADWORDS)

• Introduction to Paid Marketing  
• Google Account Setup  
• Interface Tour and Billing Settings  
• Account Structure  
• Campaign Settings  
• Ad Group Setup  
• Keyword Match Types  
• Keyword Research Tools  
• Understanding Ads Auction  
• What is Quality Score  
• Factors to Improve Quality Score  
• Types of CPC’S  
• Bidding Strategies  
• Ad Formats  
• Ad Guidelines  
• Ad Extension  
• What is DSA ?  
• Create A DSA Campaigns  
• What is Conversions  
• Implementing Conversion Tracking  
• Calculating ROI  
• Segments and Filters  
• Search Terms and Ad Auctions  
• Customization Tools  
• Reporting  
• My Client Center  
• Google Adwords Editor Tool  
• Introduction Bing Ads  
• Difference Between Bing and Google  
• Exporting the Campaigns

DISPLAY ADVERTISING

• What is Display Advertising  
• How Display Ads Works  
• Benefits of Display Advertising  
• Creating a Display Campaign  
• Bidding Strategies  
• Exclusions Options  
• Ad Formats and Sizes  
• Examples of Good and Bad Ads  
• Display Ad Builder  
• Display Planner Tool  
• Display Campaign Reporting  
• Conversion Tracking  
• Remarketing in AdWords  
• Benefits of Remarketing Strategy  
• Building Remarketing List & Custom Targets  
• Creating Remarketing Campaigns  

GOOGLE SHOPPING ADS

• What is Shopping Campaigns ?  
• Benefits of Shopping Campaigns  
• Google Merchant Center Account  
• Products Feeds  
• Types of Products Feeds  
• Settings Up and Organizing your Shopping Campaign  
• Best Practices for Shopping Ads  

MOBILE MARKETING

• Growth in Mobile Industry  
• Benefits of Mobile Marketing  
• Mobile Marketing Goals  
• CreMobile Search Ads  
• Mobile Call Only Campaigns  
• Mobile Apps Install Campaigns  
• Mobile Ads Formats  
• Conversion Tracking  
• Reporting in Mobile Ads  

VIDEO MARKETING

• Importance of Video Marketing  
• Create a video Campaigns  
• Location Targeting  
• Biddings Strategies  
• Creating Targeting Groups  
• Targeting Options in Video Ads  
• Types of Ad Formats  
• Measuring the Result of Campaigns  
• Best Practice of Video Ads

  
EMAIL MARKETING

• What is Email Marketing ?  
• Importance of Email Marketing  
• Popular Email Marketing Software  
• Email Marketing Goals  
• Introduction Mail Chimp  
• Mail Chimp Pricing Structure  
• Account Setup and Settings  
• Email Marketing Strategy  
• Creating Subscribe list  
• Integration of forms in site  
• Import Subscriber List  
• Types of Email Marketing Campaigns  
• What is News Letters  
• Design a News Letter  
• Reports  
• Marketing Automation  

SOCIAL MEDIA MARKETING

• What is Social Media ?  
• Benefits of Using SMM  
• Social Media Statistics  
• Why use Social Media Marketing  
• Social Media Strategy  
• Impact of social Media on SEO  
• Overview Facebook, Twitter, Linkedin , Instragram, Pinterest, Google + )  

ONLINE REPUTATION MANAGEMENT

• What is ORM ?  
• Why we Need ORM  
• Example of ORM  
• Generate ORM Report  
• What we need to do in ORM  
• Monitor Search Results  
• Monitor Complaint Sites  
• Monitor Reviews  
• Monitor Sites and Blogs  
• Monitor Social Media  
• Tools and Managing Reputation  

GOOGLE ANALYTICS

• What is Analytics ?  
• Importance of Analytics for Business  
• Popular Analytics Software  
• Introduction to Google Analytics Tool  
• Installing Analytics Code in Site  
• Analytics Account Structure  
• Interface Tour to Google Analytics  
• General Tools in Analytics  
• Real time Reports  
• Audience Overview Report (Active Users, Geo Graphics Reports, User Behavior, Technology )  
• Traffic Source Reports(SEO Traffic , Adwords Traffic, Social Traffic).  

Course Details

Complete Digital Marketing course for the students.

Course Details

Our course is designed and divided in a way that helps you in learning according to your necessity. Our aim is to prepare yourself for the industry. At the end of the training, you are allowed to work on live projects. It helps you in implementing your knowledge and skills.

Course Details

• Duration - 1 Week
• Skill level - All levels
• Language - Arabic
• Students - 101
• Certificate - No

Course Details

Our course is designed and divided in a way that helps you in learning according to your necessity. Our aim is to prepare yourself for the industry. At the end of the training, you are allowed to work on live projects. It helps you in implementing your knowledge and skills.

Course Details

The program is designed to give a thorough grounding in Export Marketing Operations and Digital Marketing with the objective of producing and implementing an International Digital Marketing Plan over the course of the 22 weeks program.

At the end of the program you will be equipped with a concrete International Digital Marketing Plan, or if already developed, you will have the skills to implement it in real-world conditions.

Course Details

This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Who is the target audience?

• Entrepreneurs, business owners, bloggers, YouTubers, social media fans
• Website owners who want to increase web traffic, conversions, and sales
• Business owners who want to use digital marketing (social media, content marketing, YouTube, and many other strategies) to grow their business
• Anyone wanting to do your own marketing – and not waste money

Course Details

We offer the following digital marketing courses:

• SEO
• Website Marketing
• Email Marketing
• Social Media Marketing

Course Details

Module 1-Introduction Module 2- SEO (Search Engine Optimization) Module3-Pay Per Click(PPC) Module4-Email Marketing Module5-Digital Display ads Module6-Social Media Part1 Module7-Social Media Part2 Module8-Analytics Module9-Strategy and Planning Module10-Blogging for Business

Course Details

• Through a combination of animated videos, screencasts and written text, the course will teach you how to launch a successful Facebook-marketing campaign by:
• Creating a page and making that page shine
• Creating professional Content
• Installing powerful Facebook apps and integrating custom tabs to your Facebook page
• Launching and running your first Facebook Ads campaign
• Interpreting and analyzing data to assess and amend your Facebook-marketing campaign using a weekly routine
• Leveraging the power of real-time marketing
• Learning from successful businesses through inspiring and realistic case studies
• Learning how to handle a variety of common marketing-campaign problems

Course Details

This course is suitable for people who are responsible for the planning, execution, and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area.

Course Details

Each course is a full-day session and packed with real-world examples of how Google Analytics is used. You will learn how you can use Google Analytics on your website and how to harness the platform to track your website’s performance and marketing efforts and are able to analyze and deliver detailed conversion reports with regards to goals, funnels, and conversions.

Course Details

This specialized professional diploma course is delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creating and measuring, along with an accredited certification to validate your new expertise.