Course Details

It is a Very Comprehensive Subject in Management Studies and a must learn subject for management students

• Highlights:-
• PESTLE Analysis
• SWOT Analysis
• Product Life Cycle – PLC
• Strategy Meaning
• Market-Oriented Strategy Planning
• Marketing Planning Process
• Strategy Planning – GAP ANALYSIS
• B.C.G. Matrix
• žMarketing Process
• Strategic Positioning
• Marketing Tactics
• Growth Strategies
• Purpose of Five Forces Analysis
• Strategic Marketing Planning
• SPACE Matrix
• The Matching Stage: Strategy Formulation Framework
• The Decision Stage: Strategy Formulation Analytical Framework
• Quantitative Strategy Planning Matrix
• Customer Loyalty & Retention Strategies
• Customer Life Cycle
• CASE STUDY – MC DONALDS CASE STUDY EXPLANATION 
• Marketing Strategy
• Relationship Marketing & Strategic Alliances
• Positioning
• Segmented Marketing Strategies
• Five D’s of Effective Positioning
• Marketing Mix – 4 P’s
• Message & Media Strategies
• Push & Pull Strategy
• Management Policy & Strategy
• PORTER’s Generic Strategy Model
• Horizontal & Vertical Integration
• Diversification strategy
• Turnaround strategy
• Divestiture & Liquidation strategy
• Corporate combination strategy
• P’s of Service Industry Marketing Mix
• The External Environment
• General Environment
• Competitor Analysis
• Five Forces of Competition Model
• Interpreting Industry Analysis
• Strategic groups
• Complimentar
• Ethical Consideration
• Assignment – 1 In-class written test assignment
• Assignment – 2 In class McDonalds – Case Study – Individual / Group Presentation