Course Details

You'll learn how to develop a website writing style that speaks to your readers' needs and ensures that your content is clear and easy-to-understand. We'll explore ways your Web copywriting can convey the right "feel" through your content, how to get conversations going with your visitors, and how to organize your content to produce better search engine rankings and happier readers. 

But today's Web is about a lot more than words. You'll also explore all kinds of multimedia from images to infographics to sideshows to screencasts, as well as ways to encourage interaction with your readers, such as polls, surveys, and quizzes.  

Finally, we'll examine ways to make your online copywriting appear as professional and authoritative as possible. By the end of this course, your content will be well on its way to rising to the top of the billions of pages on the Web!