Course Details

Course Details

This Digital Marketing course provides basic to advanced level Social Media Marketing Courses and their importance within the current media environment.

Receive in-depth knowledge about the multiple digital channels such as social media, PPC, SEO, Google AdWords, Google Analytics and how they can be used to effectively create an impactful digital marketing strategy.

Outline:

SEO(Search  Engine Optimization)

•  On-Page SEO
• ? Off-Page SEO

Search Engine Algorithms and Marketing

Google Adwords (PPC, CPM)

•  Google ad-sens
•  ?Google Search Console
•  Google Tag Manager
•  Google Analytics
•  Google My Business
•  Youtube Advertising

Social Media Marketing (SMM)

•  Facebook advertising
•  Instagram advertising
•  Tik Tok Advertising
•  Snapchat Advertising
•  Twitter Advertising
•  Linkedin Advertising
•  Pinterest Advertising

Email Marketing

•  Newsletter Creation
•  Website Creation integration
•  Contact importing
•  Report Generation

Amazon/Noon Advertising

•  Channel Creation
•  Listing improving
•  Products uploading
•  Paid Advertising/SEO

Youtube Advertising

•  Write SEO-friendly title and description
•  Understanding Tags and Hashtags
•  Linking back to the main/relevant content
•  Transcribe your videos – your words will be indexed by Google and will help your rankings
•  Embed the videos within the website/blog

Training Achievements 

•  30 hours course video
•  Course pdf resource
•  Full lifetime skills
•  Certificate of Completion
•  KHDA Approved Certificate
•  Google Certification