Course Details

Hotel analytics have become an increasingly important skill for such professionals as revenue managers, general managers, corporate staff and research professionals.

The Certification in Hotel Industry Analytics (CHIA) is the only hotel-related certification that recognizes the skill and knowledge that these professionals have and is offered in partnership with STR, the global source for benchmarking and forecasting data.

This globally-recognized professional credential validates your advanced knowledge in hotel industry analytics including foundational metrics, definitions, formulas and methodologies.

Resource Materials

The Certification in Hotel Industry Analytics is an online program developed to prepare you for the CHIA exam. It demonstrates how to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. This program provides an in-depth review of the program content and includes both condensed and expanded versions of the training.

The CHIA  program includes case scenarios, hints, sample reports, industry “tricks of the trade,” analysis examples, quizzes, discussion questions, and application exercises that give you hands-on experience working with hotel data.

Core content areas include:

• Hotel Industry Analytical Foundations
• Hotel Math Fundamentals
• Property Level Benchmarking (STAR Reports)
• Hotel Industry Performance Reports