Course Details

During the course participants study the latest airport marketing practices and commercial trends to effectively market the airport as well as its products and services within the operating area. The course examines airport marketing and communication with their customers, airport sponsors, tenants, airlines, business prospects and community.

Participants learn how marketing fits into the overall strategic plan of the airport to be able to create and execute a Marketing Plan and also identify action plans for the airport development, airport branding, and customer satisfaction.