Course Details

Gain essential skills for career success in sales and marketing, including managing teams, market analysis, and effective customer engagement. This program equips you with practical knowledge to excel in competitive business environments.

Key Topics Covered:

1. Sales Principles & Techniques

   • Selling methods: creating interest, demonstrations, closing deals
   • Building customer relationships and generating sales leads

2. Sales Team Management

   • Recruiting, training, and motivating sales personnel
   • Setting targets, organizing teams, and monitoring performance

3. Market Research & Analysis

   • Consumer research, market surveys, and advertising strategies
   • Sales forecasting and test marketing

4. Marketing Strategies

   • Segmentation, branding, and psychology in sales
   • Channels of distribution and pricing strategies

5. Advertising & Promotion

   • Direct and indirect advertising, publicity, and public relations
   • Sales letters, direct marketing, and social media strategies

6. Sales Operations

   • Credit management, discounts, and sales data analysis
   • International marketing, customs, and market expansion

Prepare for a rewarding career in sales and marketing with this comprehensive program designed to develop expertise in both fields.