Course Details

Facebook Ads Promotion Classes

Course description

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. This course walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. It takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.

Course outline

Chapter 1. What Is Facebook Advertising Chatper 2. Getting Started: Business Page, Business Manager, and Instagram Chapter 3. Ads Manager Overview Chapter 4. Facebook Ad Guidelines and Policies Chapter 5. Facebook Pixel Setup Chapter 6. Boosted Post, the Easiest Way to Advertise on Facebook Ads Manager, and Power Editor Chapter 7. Creating Facebook Ads Chapter 8. Special Ad Types Chapter 9. Business Manager Chapter 10. Analyzing Your Results Chapter 11. Building Your Sales Funnel Chapter 12. Setting Up Remarketing Chapter 13. Mastering Ad Targeting Like the Pros Chapter 14. How to Master A/B Testing Chapter 15. Leveraging Facebook Analytics Chapter 16. Scaling Your Facebook Ads Chapter 17. Troubleshooting Ad Issues Chapter 18. Understanding the Learning Phase Chapter 19. Understanding Facebook's Attribution Window Chapter 20. The Psycology of Facebook Ads Chapter 21. Creative Best Practices: Copy, Image, & Video Chapter 22. Managing Your Facebook Page Chapter 23. Messenger Bots Chapter 24. Facebook Resources