Course Details

This course provides an in-depth exploration of the digital marketing landscape, covering analytics, SEO, social media marketing, and more. By completing the course, you'll gain essential skills and tools to create, promote, and optimize products and services digitally.

Course Outline:

• Digital Marketing Overview: Platforms and strategies under digital marketing.
• SEO: Practical strategies to rank websites on Google.
• YouTube SEO: Boosting video visibility online.
• Google Ads: Launching, monitoring, and optimizing ad campaigns.
• Google My Business: Connecting with local customers via Google Maps.
• Content Marketing: Inbound marketing concepts and application.
• Social Media Marketing: Strategies for blogs, Facebook, Twitter, LinkedIn, Instagram, and more.
• Social Media Advertising: Creating paid ad campaigns on Facebook, Instagram, and LinkedIn.
• Google Analytics: Tracking and optimizing campaign performance.