Sales and Marketing Training course will introduce you to the major Sales and Marketing challenges faced by organisations in the GCC region. Each module will focus on a different aspect of Business development and cover the principal issues. The theoretical material will be supplemented by case studies illustrating the different aspects of Marketing, and practical checklists and tools that you will find useful in your day-to-day work in the Sales/ Marketing department.
Whether you are directly involved in sales as a salesperson or the production of these products or services, knowing how to sell is an incredibly useful skill. This comprehensive course introduces traditional (influence-based) and modern (facilitative and consultative based) selling techniques and prepares the delegates for a variety of sales environments from retail and customer-facing selling to sophisticated business-to-business trade involving large projects.
Learning Outcome
Who needs the Program?