Course Details

Overview of the course

The ability to communicate clearly is an important skill. Many of today’s inter-personal communication take place through writing. Targeted, concise and persuasive text can make all the difference when trying to convince someone of your ideas, services or products. Achieving results through proposals, reports, technical texts, emails, memos, etc. depends on your ability to successfully persuade your readers and help them understand your ideas and act on them. This comprehensive course focuses on all aspects of writing business texts, documents, reports, etc. that are used regularly in most jobs and professions. It covers the full life cycle of writing, starting from understanding the audience, collecting material, planning the structure, organising, writing clearly, styling, presentation and the general strategy required to make the text more convincing and targeted.

The course contains a variety of detailed sessions, each focusing on different aspects of this life cycle. Each session provides step-by-step guidelines on how to approach the subject and is followed by exercises where delegates can immediately practice the skill. Research shows that the best way to learn is by example. All sessions contain specific examples that show exactly how recommended guidelines can be implemented in practice. Examples of good & bad text are carefully constructed to show what works & what doesn’t, so delegates can quickly apply those guidelines while participating in training exercises & later to real-world scenarios.

Learning Outcome

• Setup your report writing strategy based on established principles, your Audience and your own preferred style
• Structure your report systematically using an efficient and established Logical layout
• Appeal to readers using direct and indirect approaches and convince them of your cause
• Use powerful tools to significantly increase your creativity while putting your Content together to prepare a report
• Present your report with appropriate styles to achieve maximum impact Without causing distraction
• Deliver your content using a clear and effective language which is easy to Read, understand and act on Program Content
• Use a high impact and clear writing style that delivers your true meaning as quickly and effortlessly as possible
• Write a condensed, yet effective summary of your report that highlights the importance of your report and encourages further reading
• Write titles that make your readers excited about your content and encourage them to read the rest of your report
• Phrase your sentences efficiently to persuade others for your product or idea