Course Details

Currently, Mobile traffic has a growth rate of 125%; desktop has 12%. Needless to say, Digital Marketing is in high demand. Stand out as one of the best Digital Marketing Strategist through this unique course of the renowned University of California – Irvine.Learners are required to complete 3 months of faculty led Online mode. The following are the modules covered: Writing for Marketing Campaigns Brand Mantra, Voice and Tone Story telling Refining your writing Building Personas and Speaking to Your Audience Writing Persuasively Writing for Print Writing for Contemporary Websites email writing Social Media Writing Basic Speechwriting Writing for a Global audience writing for video Writing for Reporters Internal Communications

University of California Irvine, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

The course is designed to equip candidates with effective writing, communication and industrial skills and knowledge required to design and implement a vibrant, effective digital marketing campaign, analyzing and understand, various databases and online analytics tools, such as Google Analytics and Omniture, develop SEO/SEM techniques to enhance the company’s brand and increase web-search visibility.