Course Details

Currently, Mobile traffic has a growth rate of 125%; desktop has 12%. Needless to say, Digital Marketing is in high demand. Stand out as one of the best Digital Marketing Strategist through this unique course of the renowned University of California – Irvine. This course will enable you to build a great career in the Digital Marketing Industry where marketing strategists are in high-demand. The Program is flexible to assimilate and incorporate technology updates into the modules, on the fly. Learners are required to complete 175 hours of faculty led Online mode. The following are the modules covered: Overview of Digital Marketing Introduction to Internet Marketing Online Measurement & Analytics Online Acquisition Online Conversion Online Retention Social Media Marketing Mobile Marketing Social Media and Internet Audience Profiling Networks Breaking your audience down Research and Impact Evaluating Research, Identifying Net Promoters and Fine-Tuning the Persona Predictive Analytics & Real-Time Social Breaking your audience down Bringing it all together Online Analytics & Measurement Introduction to key Web Analytics principles and terminology. Analysis for outcome Qualitative Data & Testing Competitive analysis and benchmarking. Advanced analytics principles. Analytics Vendor Selection and Managing Management Competitive analysis and benchmarking. Developing a Social Media Strategy Introduction | Social Media Basics | Strategy Overview Buy-in & Culture | Goals & Objectives | Resources | SM Usage | SWOT Analysis Target Audience | Market Research | Keywords | Monitoring/Listening Branding | Social Media Voice/Persona Content & Engagement |Social Media Categories & Channels Social Media Policy| Conversion | Measuring & Execution Mobile Marketing Introduction to Mobile Marketing Understanding and Profiling Your Audience Mobile Websites Mobile Applications Mobile Acquisition and Promotion Conversion and Retention Using Mobile Marketing Conversion and Retention Using Mobile Marketing Online Video Marketing Basic video marketing strategy Basic video production techniques Effective & Viral Videos Monetise videos Setting up YouTube channel YouTube analytics & Brand Channels Case Studies: You tube best practices Basic Analytics to measure video success Content Marketing Course Introduction what is content marketing? Content marketing examples Content marketing steps to success The Business Case: Journey & Audience Content types, storytelling and plan Channels, Promotion & Technology Measurment

University of California Irvine, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

The skill-enhancement Program will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile and email marketing. This program also comes with the benefit of Placement support from 361 Degree Minds though you would not have the need since opportunities galore when you do this program.