Course Details

Currently, Mobile traffic has a growth rate of 125%; desktop has 12%. Needless to say, Digital Marketing is in high demand. Stand out as one of the best Digital Marketing Strategist through this unique course of the renowned University of California – Irvine.Learners are required to complete 3 months of faculty led Online mode. The following are the modules covered Campaign Development Importance of Campaign Development? Sun Microsystems –Case Study Overview of Campaign Development Process Fitting Campaign Development into Business Plan Kick-off meetings Objectives of IMP Marketing Programs Campaign Map Rough Budget Estimate Budget Guidelines Campaign Blue Print: Blue Print Types Metrics Campaign Goals versus Tactics Goals Success factors in metrics Campaign Manager Overcoming objection Final Integrated Marketing Plan Campaign Development Assessment Effective outbound marketing communications

University of California Irvine, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.The course is designed to equip candidates with industrial skills and knowledge required to design and implement a vibrant, effective digital marketing campaign, analyzing and understand, various databases and online analytics tools, such as Google Analytics and Omniture, develop SEO/SEM techniques to enhance the company’s brand and increase web-search visibility.