Course Details

Huge Demand for Online Analytics Professionals! Progressive Outcome in Digital Marketing is a result of Advanced Analytics and Measurement of factors that affect the reach, delivery and result of online campaigns. This course helps you gain knowledge on how to Analyze and measure your marketing operations.Learners are required to complete 45 hours of faculty led Online mode. The following are the modules covered Online Analytics & Measurement Introduction to key Web Analytics principles and terminology. Analysis for outcome Qualitative Data & Testing Competitive analysis and benchmarking. Advanced analytics principles. Analytics Vendor Selection and Managing Management Competitive analysis and benchmarking.

University of California Irvine, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

The course is designed in a way that will equip the candidates gain immense knowledge to take up career using research before developing communication plans, evaluating the success of messaging/campaigns, connecting communication measures, in-depth measures for specific channels and more.