Course Details

Become a Social Media Expert! Strategy is central to effective marketing. Developing perfect plan is the first step to achieving Social Media success. This course takes you through a journey of learning how to channelize resources, do SWOT analysis and execute performing campaigns.Learners are required to complete 45 hours of faculty led Online mode.

The following are the modules covered

• Developing a Social Media Strategy
• Introduction | Social Media Basics | Strategy Overview
• Buy-in & Culture | Goals & Objectives | Resources | SM Usage | SWOT Analysis
• Target Audience | Market Research | Keywords | Monitoring/Listening
• Branding | Social Media Voice/Persona
• Content & Engagement |Social Media Categories & Channels
• Social Media Policy| Conversion | Measuring & Execution

University of California Irvine, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

The course is designed to transform candidates into industry-expert social media marketers with the disciplines of advanced web analytics, advanced social media and content marketing, and social media campaign planning & execution.