Course Details

This course will help you learn and master the tools used in Web Analytics which are widely used for measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. You can become a Web Analytics Expert once you have mastered the tools like Google Analytics, Spring Metrics, Woopra, etc. Learners are required to complete 6 weeks of faculty led Online mode.

The following are the modules covered

• Web Analytics
• Introduction to Digital Media Analytics
• Introduction to Google Analytics
• Concept of Account, Property and View
• Concept of Sessions and Users
• Concept of Dimension, Metric and Segment
• Reading a Google Analytics Report
• Audience Analytics
• Acquisition Analytics
• Behaviour Analytics
• Real-Time Analytics
• Setting Up and Analysing Events
• Intelligent Events
• Setting Up and Analysing Experiments
• Setting Up and Measuring Conversion Goals
• Attribution Modelling
• Segment Reporting
• Designing Custom Reports
• Introduction to Google Adwords
• Search Marketing
• Display Marketing
• Google Adwords Analytics
• Managing a Google Analytics Account

This program is brought to you by Praxis B school

The course is designed in such a way that the candidates equip and master the critical elements of the web, mobile and other social media platform to make apt business decisions. The candidates will be highly expertise at performing qualitative & quantitative searches, gathering and working with multi-channel data sources.