Course Details

Certificate Program in Text and Web Analytics is one of the key requisites in any large organization. The time is at its best for someone to take up a career in this domain. Enormous opportunities and extreme dearth in getting candidates force large organizations go helter-skelter. It is imperative that career seekers grab this opportunity. Learners are required to complete 3 months of faculty led Online mode. The following are the subjects covered

• Text Analytics
• Basics of text analysis processes
• Web crawling
• Web Scraping from downloaded html files
• Text classification
• Singular Value decomposition concept
• Latent Semantic Analysis
• Document clustering
• Topic Modeling
• Class Assignments
• Presentation

• Web Analytics
• Introduction to Digital Media Analytics
• Introduction to Google Analytics
• Concept of Account, Property and View
• Concept of Sessions and Users
• Concept of Dimension, Metric and Segment
• Reading a Google Analytics Report
• Audience Analytics
• Acquisition Analytics
• Behaviour Analytics
• Real-Time Analytics
• Setting Up and Analysing Events
• Intelligent Events
• Setting Up and Analysing Experiments
• Setting Up and Measuring Conversion Goals
• Attribution Modelling
• Segment Reporting
• Designing Custom Reports
• Introduction to Google Adwords
• Search Marketing
• Display Marketing
• Google Adwords Analytics
• Managing a Google Analytics Account

• R Programming
• R Programming
• Introduction to R – I
• Introduction to R – II
• Common Data Structures in R
• Conditional Operation and Loops
• Looping in R using Apply Family Functions
• Creating User Defined Functions in R
• Graphics with R
• Advanced Graphics with R
• Python
• Understanding Basics of Python
• Control Structures and for loop
• Playing with while loop | break and continue
• Strings and files
• List
• Dictionary and Tuples

This program is brought to you by Praxis B school

This course covers the major techniques for mining and analyzing text data to discover interesting patterns, extract useful knowledge, and support decision making, enabling the candidates to gain immense industry knowledge that will make them exceptional at work in NLP, VP Product Engineering, Data Science, and more.