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DIGITAL MARKETING AND SOCIAL MEDIA COURSE

By: Elegant Professional And Management Development Training

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Details

Area : Al Barsha
Email:infx@xxxxxxxxxxxxxxxxxxx View Contact
Mobile:+97xxxxxxxxxx View Contact
Schedule : Flexible
Course Fees : AED 1250
Duration : 30 Hours
Segment : Business Training
Subject : Marketing: Online SEO

DIGITAL MARKETING AND SOCIAL MEDIA COURSE

Digital Marketing and Social Media certification course covers all the basic and advanced level of tools with practical and live examples. Receive in-depth knowledge about the multiple digital channels: Social Media, PPC, SEO, SEM, Google Adwords, Google Analytics and how they can be used to effectively create an impactful digital marketing strategy

For whom the course is?

Marketing & Sales Professionals
Business Owners
Entrepreneurs
Digital Marketing Professionals
Students
Freelancer or Looking for New Job Opportunity
The Whole Course to Cover:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Google AdWords, PPC & Budget Optimization
Google Analytics
Social Media Marketing
Course Contents - SEO

What is On-Page Optimization?

Keyword Research with Google Keyword Planner.
How to Select a Domain Name?
Page Naming {URL Structuring} and Folder Naming
Image Naming, Image Title and ALT Tags Creation
What are Meta Tags and Description
Headings Tags {H1 to H6}
What is Content Writing and its format
SEO Friendly Content Writing {Inserting keywords in content}
Anchor Text, Link Title
Robots. text file creation and use
HTML Sitemap creation
Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

What is OFF-Page Optimization?

What are Backlinks?
Why Backlinks are Important?
How to Get Backlinks?
Difference Between Do-Follow and No-Follow Backlinks
What is Google Page Rank?
How to Increase Page Rank?
Directory Submissions / Business Citations / NAP
Article Writing and submissions
Press Release writing and submissions
Blog Posting and comment writing
Classifieds posting
Forum Posting
Social Bookmarking

Search Engine Algorithms

How search algorithm work
What is search algorithm update and its impact
Search Engine Penalties and Recoveries.
Why a Search Engine penalizes a Website?

Advanced

How to avoid and / or recover from from penalty

Course Contents - Google Adwords, Google Analytics

Create Google AdWords Pay Per Click Campaign
Setting up new Google Account
Creating Google Search Engine Marketing Campaigns with specific client needs (includes Location, Network, Devices, CPC, Bidding Option, Ad Extension – Location Extension, Phone Extension, Site links).
Create Ad group
Creating Multiple Ad groups by analyzing products/services/sectors offered by the Client.
Setting up and Adjusting the Maximum Bid for the Ad groups.
Create Ads
Creating multiple effective Ads for every Adgroup and Tuning the Ads for performance.
Analyzing the industry, understanding the end user needs and creating effective Keywords from

users’ search point.

Creating Campaign Level Negative Keywords.
Creating Ad group level Negative Keywords.
Analyze your Search Engine Marketing Campaign
Analyzing your business Goals and Setting up Google Analytics to track user behavior
Monitoring your Google AdWords PPC performance by analyzing Google Analytics reports for Conversion Tracking, Campaign Tracking, Traffic Sources and Goal Conversions.
Updating bids at Keywords and Ad groups level based on the performance of the Ads.
Decreasing the monthly spending budget for existing PPC campaigns by analyzing and improving the Quality Score Improvements.
Suggesting improvements for target page optimization for specific Ad groups
Reducing monthly spend by removing irrelevant keywords (irrelevant visitors)
Bidding Analysis
Improving CTR
Improving Average Position
Covers various tabs in Google Analytics