Course Details

DIGITAL MARKETING AND SOCIAL MEDIA COURSE

Digital Marketing and Social Media certification course covers all the basic and advanced level of tools with practical and live examples. Receive in-depth knowledge about the multiple digital channels: Social Media, PPC, SEO, SEM, Google Adwords, Google Analytics and how they can be used to effectively create an impactful digital marketing strategy

For whom the course is?

• Marketing & Sales Professionals
• Business Owners
• Entrepreneurs
• Digital Marketing Professionals
• Students
• Freelancer or Looking for New Job Opportunity
  The Whole Course to Cover:
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Google AdWords, PPC & Budget Optimization
• Google Analytics
• Social Media Marketing
  Course Contents - SEO

What is On-Page Optimization?

• Keyword Research with Google Keyword Planner.
• How to Select a Domain Name?
• Page Naming {URL Structuring} and Folder Naming
• Image Naming, Image Title and ALT Tags Creation
• What are Meta Tags and Description
• Headings Tags {H1 to H6}
• What is Content Writing and its format
• SEO Friendly Content Writing {Inserting keywords in content}
• Anchor Text, Link Title
• Robots. text file creation and use
• HTML Sitemap creation
• Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

What is OFF-Page Optimization?

• What are Backlinks?
• Why Backlinks are Important?
• How to Get Backlinks?
• Difference Between Do-Follow and No-Follow Backlinks
• What is Google Page Rank?
• How to Increase Page Rank?
• Directory Submissions / Business Citations / NAP
• Article Writing and submissions
• Press Release writing and submissions
• Blog Posting and comment writing
• Classifieds posting
• Forum Posting
• Social Bookmarking

Search Engine Algorithms

• How search algorithm work
• What is search algorithm update and its impact
• Search Engine Penalties and Recoveries.
• Why a Search Engine penalizes a Website?

Advanced

• How to avoid and / or recover from from penalty

Course Contents - Google Adwords, Google Analytics

• Create Google AdWords Pay Per Click Campaign
• Setting up new Google Account
• Creating Google Search Engine Marketing Campaigns with specific client needs (includes Location, Network, Devices, CPC, Bidding Option, Ad Extension – Location Extension, Phone Extension, Site links).
• Create Ad group
• Creating Multiple Ad groups by analyzing products/services/sectors offered by the Client.
• Setting up and Adjusting the Maximum Bid for the Ad groups.
• Create Ads
• Creating multiple effective Ads for every Adgroup and Tuning the Ads for performance.
• Analyzing the industry, understanding the end user needs and creating effective Keywords from

users’ search point.

• Creating Campaign Level Negative Keywords.
• Creating Ad group level Negative Keywords.
• Analyze your Search Engine Marketing Campaign
• Analyzing your business Goals and Setting up Google Analytics to track user behavior
• Monitoring your Google AdWords PPC performance by analyzing Google Analytics reports for Conversion Tracking, Campaign Tracking, Traffic Sources and Goal Conversions.
• Updating bids at Keywords and Ad groups level based on the performance of the Ads.
• Decreasing the monthly spending budget for existing PPC campaigns by analyzing and improving the Quality Score Improvements.
• Suggesting improvements for target page optimization for specific Ad groups
• Reducing monthly spend by removing irrelevant keywords (irrelevant visitors)
• Bidding Analysis
• Improving CTR
• Improving Average Position
• Covers various tabs in Google Analytics

Course Contents -Social Media Advertisement

• What is Facebook advertisement
• What is Instagram advertisement
• Content Marketing
• Leveraging Facebook Insights for Success
• Facebook Brand Pages
• Content Best Practices
• Facebook Targeting Options / Campaign Objectives
• Facebook Ad Structure
• What are Pixel and its setup
• Custom audience creation
• Targeting custom created audience
• Leveraging custom tracking method
• Brand awareness campaign
• Reach campaign
• Post engagement campaign
• Traffic campaign
• App installs campaign
• Video views campaign
• Lead generation campaign
• Conversion tracking
• Intelligence campaign for highest result
• Facebook Intelligence campaign technique for highest conversion.
• Smart campaign for high result with lowest CPC technique.
• Branding technique campaign.

Course Duration:

Upto 30 hours

Why choose ELEGANT?

• Course materials and hand-outs with latest techniques.
• One to One demo session is available with Trainer.
• Training in small batch for personalized attention.
• Case studies with simulations.
• Interaction and group discussions.
• Well-designed teaching system.
• Evaluation and assessment on an on-going basis.
• Exam questions from previous papers and mock tests & revisions.
• Training by Qualified professionals and Subject Matter Experts.
• Evening classes on weekends.