Course Details

Managerial Economics is a unique way of thinking about managerial strategies, but also problems and decisions faced by managers in many functional areas of the organisation. This course explores the application of economic principles and methodologies to key management decisions within the organisation. Students will study the principles to foster the goals of the organisation and understand the external business environment in which an organisation operates. This course is designed for students who have no previous background in economic analysis, but at the same time develops the analysis to a level that is appropriate for anyone aspiring to become an excellent economics professional. Economics has made an increasing contribution to the study of marketing and business strategy. Therefore, this course shows how economic analysis can be of relevance to business decision-making.