Course Details

The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organization. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing.

Topic Includes

Basics of Digital Marketing

• Introduction
• What is Internet Marketing
• Types of Online Marketing
• Online Marketing Trends
• Traditional vs Digital Marketing
• The Opportunity of Digital Marketing

• Web Analytics

  Introduction

  On-site & Off-site web analytics

  Methods of Measuring Web Traffic

  Google Analytics

Basics of Search Engine Marketing

• Introduction
• What is search Engine Marketing
• Pay-Per-click Advertising
• Search Engine Optimization Vs Search Engine Marketing

Basics of Social Media Marketing

• Introduction
• What is Social Media Marketing
• Social Media Platform like (Facebook, Twitter, LinkedIn, Instagram etc.)
• Social Media Marketing Strategy
• Benefits of Social Media Marketing

Basics of Search Engine Optimization

• Introduction
• On page & Off page optimization
• Different Types of SEO
• Tips and tricks for SEO

Email Marketing

• Introduction
• What is Email Marketing
• Tips and trick to implement an email marketing strategy
• Email marketing services

Mobile Marketing

• Introduction
• Mobile Marketing Strategies
• Mobile Social Media Marketing
• M-commerce