Course Details

Course overview

In the modern realities, Digital Advertising and Sales have to be seen together. They pursue the same goal – to increase revenue, and being together they make it happen. To achieve the best outcome, the component of understanding your customer is to be included, and the way to succeed with it is by mastering the knowledge in psychological aspects of clients’ behaviour.

This Atton Institute course is designed to help business owners, managers and digital marketing media and sales professionals at all levels to take the profound look into the relations of digital advertising, sales and present-day customers psychological aspects. Course participants study the major digital platforms in terms of marketplace and importance of each and the related marketing opportunities whereby these are seen and evaluated from customer`s standpoint and associated psychology elements of your target groups and how to achieve maximum sales results.

Beside the main topics, participants cover truly specific points that help them to grow professionally. These include:

• Have expert view on the Digital Advertising and Sales psychology
• Understand how to utilize the digital market media potential
• Know how to build impactful targeted digital marketing campaigns
• Learn the useful nuances and facts about clients` psychology
• Reveal the insights of the current and upcoming trends

Course Content

• Fundamentals of Digital Advertising targeting and Sales in the present environment
• Expert overview of prospects of Digital Marketing media scenery evolution
• Digital vs. traditional Media & Sales and changing consumer buying behavior
• Understanding & analyzing Digital Market opportunities and risks
• Digital Marketing Technologies as the multichannel to new and existing customers
• Understanding of the Potentials of digital technologies to advance your marketing
• Where technologies have its limits – the potential risks of Digital Transformation
• Available Marketing Channels Tools for campaigns initiation and tracking
• Digital ads Types & Formats – Understanding and Setting Your Marketing Campaign
• Analyzing Digital Marketing Campaign Metrics and Results Assessment
• Creating successful Digital Content for exceptional results in Marketing and Sales
• The future of the Digital Marketing Media and related opportunities and challenges
• Expert view on the Client Psychology in the Digital environment
• Developing marketing ideas & strategy based on psychological insights
• Best practices for Digital Advertising and Sales - how to hear and interact with customers
• Summarizing the course knowledge and key takeaways for your particular objectives

What will you gain

On the course training sessions of Atton Institute participants study and reveal the best practices on how to:

• Understand how digital media has changed customers’ decision-making process
• Utilize and apply techniques for understanding what drives clients’ needs
• Study how skills in the online advertising and sales can skyrocket your career
• Identify online ad formats and possess experts’ tips on how they work at best
• Reveal best practices on how to use psychology to boost sales performance
• Adapt sales approach to suit today’s digital market standards and challenges
• Know how social channels can be used to amplify targeted marketing efforts
• Explore how mobile internet results new marketing & sales opportunities
• Apply best practices and techniques for tracking and optimizing campaigns
• Learn how the data in digital marketing & psychology helps you at your workplace
• Increase the results with high-value psychology - adjusted advertising solutions