Course Details

Course overview

Times are changing, and a typical marketing department is no longer sufficient to compete with others. Marketing has evolved to become a game-changer, and therefore a well-defined marketing strategy results in winning the competition race. To build successful marketing tactics, you must understand the principles and aspects of modern customer behaviour, and its associated wants and needs.

Client behaviour is a truly vital aspect of marketing as it reflects consumer reasons and motives – how and why people make decisions. Mastery in understanding consumer behaviour provides the ability to build and adjust marketing campaigns to meet customer demands. This short Atton Institute course teaches you how customers make decisions, what can influence such decisions and how you can understand, predict and impact those decisions. The modern business environment is rapidly reshaping, and this course will ensure you are skilled in managing such challenges.

Open new opportunities for yourself by achieving mastery in marketing and customer behaviour and learn:

• Reasons for rapid changes in consumer behaviour
• Internal and external impacts of customer behaviour
• Best means to research clients’ experience and decision-making
• Use of synergy tactics in marketing and buyer behaviour
• What to anticipate from the future due to recent changes

Course content

DAY ONE

• Introduction to Customer Behaviour and its explicit link with Marketing
• Consumer Behaviour Research and Marketing Strategy Mastery Essentials
• Role of Buyer Behaviour in the overall Marketing Strategy
• Researching Customer Behaviour to understand your potential Customers
• Fundamentals of Marketing and influence of Consumer Behaviour on Marketing
• Marketing in the digital age – Business Ethics and Social Responsibility
• The global marketplace and its tendencies for changes

DAY TWO

• Reasons for rapid Client Behaviour Changes and adaptive strategies
• Flexibility of Marketing strategy as the main trend for coming years
• Internal impacts on Customer Behaviour as the Answer to Customer’s Awareness
• Mastering an active approach on how to educate your customers
• Professional Research on External Impacts on Consumer Behaviour Patterns
• Impact of social media on expectations, consumption pattern & behaviour
• Economic issues and global changes and their direct impact on Client Behaviour

DAY THREE

• Customer Experience & Decision-Making – mastering and controlling it
• Applying the most effective tools to Obtain Meaningful Data on Clients’ Behaviour
• Efficient Marketing Strategy revision and Mastery with Client Emphasis
• Aligning your existing strategy and praxis to the new challenges
• Competent understanding of Buyer Behaviour and forthcoming Changes
• Be ready for changes from intuitive marketing to controlled approach
• Conclusion, Recommendations, and Analyses of Successful Examples

What will you gain

The completion of this intensive Mastery Course gives a full range of benefits:

• Know customer behaviour to achieve greater company results
• Gain insights into the principles and essentials of human behaviour
• Analyse the relationship between psychological and social aspects of behaviour
• Make a big step forward in your knowledge and career advancement
• Study main model of consumer behaviour and its link to marketing
• Define and research buyer behaviour using metrics and KPIs
• Form marketing strategies based on studies of consumer behaviour
• Apply solutions to external strategic challenges and complexities
• Obtain Mastery in the subject and become professionally confident
• Adjust your marketing strategy based on consideration of clients’ motives
• Learn current and forthcoming changes to customer behaviour