Course Details

Course overview

Social Media is a key communication tool for any company to reach its consumers. The ability to professionally utilize the different channels and platforms of social media for marketing purposes has become an essential skill for business owners, marketing professionals and employees at all company levels. It provides true power for successful marketing and communication.

The Atton Institute`s Social Media Marketing Strategy Course uses advanced teaching methods to deliver professional knowledge and skills on how to be heard in a crowded digital market, reach consumers, and hear what your clients are saying. You will study the substance and obtain expertise on how to use numerous Social Media platforms and then apply these tools to skilfully design and implement winning marketing campaigns. The course provides insights on how to develop an efficient Social Media strategy that turns prospects into loyal customers and delivers great outcomes.

This intensive course extends your professional boundaries and skills and empowers you to:

• Understand the full power and impact of Social Media Marketing
• Implement Social Media as a highly effective Marketing tool
• Efficiently utilize the hidden strategy of user-generated content
• Analyse and use data and statistics with maximum efficiency
• Apply cross-channel integration with various marketing elements
• Create SMM strategy that stands out and brings the great results

Course content

DAY ONE

• Overview of the Role of Social Media Marketing and its effect on clients
• Why to use Social Media for Marketing – its advantages and true power
• Types of Social Media – valuable features and choosing the right approach
• Social Media platforms for successful Strategy – analysing the best tools
• Professional strategy on the existing Landscape of Social Media
• How to differentiate your SMM Strategy from competitors and be unique

DAY TWO

• Defining the rights types and platforms for your Specific Objectives
• Utilizing Social Media as a tool to access the Hearts and Minds of your Clients
• How to understand what customers really think, expect and value in Social Media
• Consumer Digital Culture – characteristics, effects, risks, rewards
• User-Generated Content as a highly valuable and effective Element of SMM Strategy
• Credibility – people trust people. Expert tips to utilize the unexploited power

DAY THREE

• Building professional Social Media Marketing Campaigns with a customer-centric approach
• Assessment of your Campaign Success - data collection, analysis and results evaluation
• Cross-Channel Integration – building an extensive market presence for your company
• Latest & future trends in Social Media - being equipped for what’s coming next
• Course group work – design of checklists, practical case studies and assignments
• Strategies and tips for putting your course knowledge into daily praxis

What will you gain

After the completion of this Atton Institute Course, you will become a certified SMM strategy professional and obtain the qualifications below:

• Attain expertise in the essentials of the social media landscape
• Consolidate and master your existing social media knowledge
• Be competent to build outstanding Social Media Campaigns
• Successfully implement Social Media strategies and campaigns
• Effectively create compelling content to increase your online presence
• Attract a larger audience via communication with influencers
• Generate a social media strategy that works and brings results
• Study the current and future trends in the Social Media landscape
• Design an action plan that comprises the key knowledge and tools
• Become a certified SMM Strategist and achieve professional growth
• Possess the best knowledge and expert tips on the subject