Stands for Certified Public Accountant trusted financial advisor which helps individuals, businesses, and other organizations plan and reach their financial goals all CPAs are accountants, but not all accountants are CPAs the CPA credential is a symbol of trust and professionalism in the world of Business. Businesses are tapping CPAs to not only manage finances and taxes, but also to determine profitable new product lines, help diversify investments, and provide a variety of other consulting and business services.