Course Details

Course overview

Do you want to know how your customers are thinking? We believe the answer is “Yes”. Any commercial or non-commercial entity clearly benefits when it understands its customers’ needs and wants. Knowledge of various clients’ behaviour & psychology factors makes you ready for market challenges to achieve the sales targets in combination with consumers’ satisfaction.

This Atton Institute course makes its attendees to rethink the definition and approach to Successful Sales, understand why people buy and how they make decisions, and what actually motivates them to make purchases and become your loyal clients. The training studies wide-ranging practical techniques and tactics that are set for immediate implementing to boost sales. Selling something one time at any cost is not an effective approach for today’s markets. To think long-term and achieve stable clients flow and great sales performance – this is what this course is targeted at.

Besides the highly practical and useful techniques mentioned above, it also covers particular client behaviour and psychology topics, such as:

• Know the key components of successful sales process flow
• Understand psychology on why and how people make buying decisions
• Study the modern behavior of customers and why it is changing
• Use psychology to significantly boost sales and retention rates
• Master the communication skills to achieve superiority in sales

Course Content

• Reviewing the most Essential Component of effective Sales Process
• Definition of Successful Sales – what it really means for Sales Team
• Understanding the Consumers Buying Decision Making Process
• Creating Additional Value of your Product or Service in Clients Minds
• Key Facts how success or failure in Sales and Psychological Behavior
• Buyerology – understanding the scientific Term with Clear Approach
• Reviewing Psychology and Behavior of Modern Buyers and shifting Trends
• The influence of Internet – its significance and how to benefit from it
• Mastering the Art of Influencing and Selling for Winning Strategy
• Psychology of Selling as the tool to Increase the overall Sales
• Psychological Master Keys to increase revenues via Sales Psychology
• Core Selling Skills which need to be Develop to reach Excellence
• Exploring the characteristics Great Salespeople have in Common
• Objection Handling and Negotiations from Psychological point of view
• Top Tips and your personal Action Plan after the masterclass

What will you gain

Upon course study and completion you get the skills and knowledge on how to:

• Boost your competence in sales and increase sales results
• Understand the psychology of selling to improve your levels of success
• Get great opportunity for career development with the gained skills
• Master the influence of personality and how to sell to different people
• Build client relationships based on extensive knowledge of psychology
• Comprehend how sales psychology affects you and the buyers
• Read and use non-verbal tools to enhance your communication skills
• Learn how to anticipate and manage customers’ behavior and objections
• Discover the benefits of psychology for professional development
• Know the common skills and abilities best successful salesmen have
• Improve overall negotiations skills and know what your clients think