Course Details

Course overview

Customer Experience (CX) means the outcome from the interaction between company and its clients. The quality of clients’ interaction with a company defines the general business image and reputation. Due to its clear importance Customer Experience has become the critical element that can result success or failure in the existing business environment.

In this course, participants study all the professional insights on the best praxis of Buyer Experience Management. The course covers all the fundamental topics on how to understand the needs and expectations of your consumers, the overall role of CX along with specific issues such as how to achieve loyalty and happiness and to deliver the outstanding digital experience. It also provides the skills to act in the multicultural global environment. This course is perfect to gain the wide-ranging overview and knowledge on Shopper Experience and all its important elements.

On the course you will also gain the professional knowledge and endorsed skills on:

• Understanding your customers and their expectations
• Developing and Setting Winning Client Experience praxis
• Improving Consumer Journey standards and process flow for
• Setting best praxis on customers satisfaction and loyalty
• Practical implementation of CX and results assessment

Course Content

• Essentials of Customer Experience and its Impact on different companies
• Understanding and meeting your Consumers Needs and Expectations
• Role and requirements of Client Experience Management (CEM)
• Exposing the reasons and consequences of Consumers Behaviour Changes
• Right designing of Client Experience determined by type of Business
• McKinsey method of Client Experience Measurement Pyramid
• Defining and setting Professional CX benchmark for your company
• Improving Customer Journey to achieve the excellent Customer Experience
• Programs of Happiness and positive attitude Worldwide and in the UAE
• Consumers Happiness initiative in Private and Government sectors
• Predicting the future of Digital CX and Smart Technologies
• Central principles of providing the Excellent Multicultural CX
• Setting high Standards of Buyer Experience for Modern Business
• Competent evaluation of our company CX from Client point of View
• Guide on the Efficient Methods to Deliver Unforgettable CX
• Analysing Business Cases and best Praxis of International Companies

What will you gain

Upon attending this short and intensive course of Atton Institute you learn how to:

• Establish the right balance of customer experience and business policies
• Study what customers really want from your company and your CX team
• Boost your career with the Endorsed Professional knowledge that supports you
• Identify strategy to create remarkable client experience internally and externally
• Master ways and techniques to deal with clients` expectations and wants
• Develop a Consumer Journey which is perfectly adapted to the company structure
• Improve professional strategy for implementing requirements for happiness
• Develop programs that help to increase loyalty customers and retention rate
• Work in multicultural environment with the maximum efficiency and expertise
• Enhance the ranking of the company on the market by providing excellent CX
• Know up-to-date on the latest global CX trends, facts and challenges