Course Details

Course overview

Top executives shall always keep their focus on the long-term perspectives on marketing and sales as it defines the company`s expansion & success. The well-designed marketing & sales strategy is the highest priority as it predetermines the way the company is going to develop and grow. Today’s fast-evolving business environment makes this task particularly interesting and challenging.

This Atton Institute course helps business owners, top managers, department heads, CEOs and other executives to build comprehensive strategies for Marketing & Sales growth. It explores the key elements that every leader must possess and covers essentials of modern business landscape and how to utilize the most efficient practices within your leadership & strategy execution. It also studies the role of powerful team and motivation and engagement. Rediscover your role as the executive and boost performance on all levels to become the true and indisputable market leader.

Take the new look at your work and organization, learn the issues that upsurge your leadership results and company efficiency and equip you with the knowledge on how to:

• Know the compulsory professional credentials of today’s successful executive
• Have the right vision on your actual product value and selling points
• Review the changing business landscape with customer in focus approach
• Know how to make company`s workflow more efficient and productive
• Understand the key points of every successful marketing & sales strategy

Course Content

• The role of Executive of the future and the obligatory Professional Advancement
• Improvement of Performance of your company via Customer in Focus approach
• Consumer-Focus marketing and sales for successful Management Results
• Seeing Marketing Value differently – what needs to be changed right away
• Plan – implement - adjust - approach – strategy path in the changing environment
• Qualified tactics in understanding the Key factors of Successful Marketing & Sales
• True value of Client-Focused Sales and After-Sales for overall results
• Role of Education of Company Team in achievement of Executive Performance
• The Powerful Secret Resources each company has and how to Activate such
• Elements and factors for successfully deploying your Marketing & Sales Strategy
• Co-ordination of your Plan with different departments and with the existing work flows
• Recognizing the true Value of your Product or Service from the Client Standpoint
• Building Consumers Trust – what it means in the nowadays highly dynamic scene
• Your leadership role as the Executive – Guidelines to keep you focused and efficient
• Case studies from top companies – high-value Learning from Success Stories

What will you gain

Once you have completed this executive course you enhance your skills and are able to:

• Create a strategy that exponentially boosts the efficiency of Marketing & Sales
• Identify your true responsibilities and leadership tasks as the Executive
• Develop customer focus approach for all processes within your organization
• Study how to monitor clients buying decisions and make strategy adjustments
• Implement the secret resources in your company you did not know about
• Build client service ethics to increase customers` retention and loyalty
• Master the steps of consistent integration of new strategy at your company
• Establish new standards of service to make consumers fall in love with your brand
• Minimize marketing & sales costs by applying the customer-focused approach
• Maximize efficiency of your team by applying the best motivation methods
• Use powerful executive tactics to expressively increase revenues of the company