Sales & marketing provides a comprehensive awareness of marketing & selling strategies identify, recruit and retain the perfect customer. It will provide you with the practical marketing skills to increase brand equity, brand awareness, develop your target market, as well as create the necessary leads and inquiries through targeted marketing campaigns. It will help you increase return on investment by successfully improving your reach and maximize your short term sales and long-term customer relationships. This course focuses on developing market position through strategic marketing planning to enhance success rates and increase profitability. Organizational competitive advantage through brand USP and optimal customer satisfaction is achieved through the understanding of market conditions and the exploration of strategic alternatives.