Course Details

Retailing and merchandise management programme provides a knowledge about selecting the appropriate target market and locations, determining what merchandise and service to offer, training and motivating retail employees, and deciding how to price products and present merchandise. The programme enriches learners understanding of retailing. To survive and prosper in the retail jungle, retailers must build a path based on well-developed strategic plans and use state-of-art information and distribution systems to implement them. Thus, learners are exposed to well- established the retail strategic framework and relevant research encompassing various areas of retailing.