![MyPrivateTutor](https://www.learnpick.in/files/medialibrary/be40add9e89cfe73e42d96e8233469b3.png)
By: Highsteps Management Training And Consultancy
View All 32 CoursesMarketing is a value-enhancing function that identifies opportunities, develops markets, and builds brands. Consequently, good marketing enables companies to charge price premiums, sustain competitive advantage, maintain long-run profitability, Understanding consumer and corporate behavior, conducting customer and competitor analysis, developing new products, branding and brand extension, pricing, designing distribution channels, and managing marketing-mix activities.