Course Details

Our institute aims at the best possible manner to contribute for students development and guidance. The specialities for the program are :

• Good understanding of changes that are taking place in PR
• Measured the impact of PR initiatives and eventually the bottom line of the business
• Aligned agencies and other parts of the organisation to support implementation
• Utilised a multi – channel approach to public relations which takes into account the influence of “non – journalistic” sources
• Build the reputation of their organisation through a high profile PR strategy
• Minimised the impact of bad press and crisis on their business
• Multiplied the scope of their marketing budget: use targeted stories to get valuable column inches for free
• Developed the range of techniques to add quality, improve image and branding of their organisation