Course Details

Strategic Account Management Program is conducted by us. Highly dedicated professionals are always present here for the overall guidance of the students, in respect of the course. Course contents are as follows:

• What is Strategic Account Management?
• Long-Term, Sustained Relationships
• Establishing the Strategic Account Portfolio
• Strategic vs Key vs Non-key Accounts
• Building Client Relationships
• Using Trust and Capability as Levers
• Formulating Account-Specific Plans
• Understanding Account Profitability & Revenue
• Creating the Organisational Structure
• Managing the Strategic Account Portfolio
• Evaluating Account Performance