Course Details

Vocational training in Retail Management is done at the the institute. Highly dedicated professionals are always present here for the overall guidance of the students, in respect of the course. Course contents are as follows:

• What is Retailing?
• Retailer Classifications and Marketing Mix
• The Future of Retailing
• The Retail Consumer Buying Process
• Types of Buying Decisions & Influencing Factors
• Developing a Retail Growth Strategy
• Strategic Retail Planning Process
• Merchandise and Store Management
• Elements of Store Design
• Space Management
• Visual Merchandising and Store Atmosphere