Course Details

Marketing Management Course is available here for the students who are interested to pursue a compact training in marketing. Highly dedicated professionals are always present here for the overall guidance of the students, in respect of the course. Course contents are as follows:

• Customer Needs
• Market-Orientated Organisations
• Markets and Targets; Target Marketing
• Positioning and Perceptual Mapping
• Effective Positioning
• Branding of Products and Services
• The Meaning of a Brand
• Services Marketing and Management
• The Marketing Mix (Four P’s)
• Balancing the Marketing Mix
• Consumer Markets and Consumer Behaviour