Course Details

The Digital Marketing Certification Program is an online course designed to help you understand and master the various aspects of Digital Marketing. The program is designed and developed by practising digital marketing professionals with over 10+ years of experience in Digital Marketing. The program is best suited for students and working professionals with a keen interest in developing their skills in digital marketing.

The program is divided into 5 modules which completely cover the nuances of Digital Marketing. From the basics of SEO to the thorough understanding of Analytics and SEM, the program imparts an in-depth knowledge of every aspect of Digital Marketing.

1. Search Engine Optimisation

• Introduction to Online Search.
• Understanding How Search Engines Work.
• Understanding Google Page Rank.
• Introduction to Search Engine Optimisation.
• How to Build an Accessible Site?
• Keyword Research and Optimisation.
• Link Building Strategies.
• Useful Tools for SEO.
• The Past, Present and Future of SEO.

2. Search Engine Marketing

• Introduction to Internet and Search Engine Marketing.
• Getting Started with Google Adwords.
• Adwords Account Structure and Navigating in Google Adwords.
• Working with Keywords.
• Creating Ads in Google Adwords.
• Creating and Managing your First Ad Campaign.
• Adwords Reporting and Account Performance Reports.

3. Social Media Marketing

• Beginners Guide to the World of SMM.
• Why Social Media?
• Getting Started with Social Media.
• Building Relationships via Facebook, Twitter and LinkedIn.
• Marketing through YouTube.
• Handling Positive and Negative. Comments
• Social Media Content Base Creation.
• Who is Doing it Right?

4. Analytics

• Analytics 101.
• Web Analytics and Intelligence Tools.
• Basic Metrics Demystified.
• Introduction to Google Analytics.
• Goals and Actionable Insights.
• Data Management.
• Social Media Analytics.
• Social Media Goals and KPI’s.
• Tools for Social Media Analytics.

5. Online Reputation Management

• What is ORM?
• Need and Benefits of ORM.
• Case Studies.
• Getting Started with ORM, Building it right and tools