Course Details

The objective of this training is to develop skills, knowledge and associated behaviors related to successfully selling in a retail sales environment. The course develops a sale from the vital first approach to the closing of the sale. It has a strong emphasis on body language, personal skills and customer service. The relevant topics taught here are as follows:

• Why and how people buy
• Customer needs and wants
• Customer expectations - how do they want to be treated
• Customer delight - exceeding expectations
• The structure of a successful sale
• Communication skills
• The approach
• Using effective communication skills
• Body language - use and observe
• Presenting the product
• Powerful words that sell for you
• Emotional and logical selling styles
• Minimize customer resistance
• Closing the sale
• Recognizing and acting on buying signals
• Handling customer resistance
• Strengthening the customer relationship