Course Details

Sales and Marketing Management Course is done by us. This is a professionally designed compact learning program, very useful to the sales and marketing professionals. The course contents for this program will be as follows:

• Introduction to the core concepts of Marketing
• The Marketing Mix
• The Marketing Environment
• Consumer and Buyer Behaviour
• Marketing Research
• Selecting the Perfect Customer - Targeting, Segmentation and Positioning
• Business to Business and Consumer Marketing
• Product Planning
• Pricing
• Distribution and Channel Development
• Promotion
• Sales Management
• Personal Selling Techniques
• Gaining commitment
• Recent trends in Marketing