Course Details

To stay ahead of the competition by understanding and applying sound marketing principles & develop cost effective marketing strategies. Program contents for this training course is as listed below:

• Developing marketing processes & strategies in alignment with organizational objectives
• The current Airline business environment and its impact on Airline marketing
• Impact of technology on distribution & communication channels: best practices including social media
• Market environment scanning & market research methodologies
• Developing a marketing plan and strategy in a case study approach
• The Marketing Mix (Product, Price, Promotion, Place) & how to satisfy the needs of your target audiences
• How to create value for, and communicate value to, your customers
• Airline alliances and marketing: benefits & drawbacks
• Practical strategies for managing your marketing plan efficiently