Course Details

IGI also offers retail sales programs and seminars to companies that wish to offer their staff enhanced gemological knowledge required for their sales presentation. This training empowers the sales team to upgrade their knowledge and handle queries more effectively.

Product Knowledge

• Grading of diamonds based on the international grading system
• 4 Cs: carat weight, clarity, color and cut
• Identification of gemstones and pearls
• Types of jewelry, settings and metal textures
• Reading and understanding diamond certificates

Sales Skills

• Understanding generations
• Consumer psychology
• Effective persuasion
• Body language
• Sales techniques