Course Details

Course on Strategic Planning and Management is available. Guidance here is provided by experienced industry based professionals. Detailed course materials are given. Every kind of assistance regarding the course during the sessions are provided by our institution.

Course fundamentals:

• What is a Vision? What is a Mission?
• Communicating the Vision and Mission
• Organisational core values
• Planning: strategic, tactical and operational
• Strategic Thinking vs. Strategic Planning and “Helicopter View”
• The Strategic Planning and Control Process
• Creativity and Brainstorming
• Tools and Techniques for internal analysis
• The SWOT Analysis
• Balanced Scorecard
• Tools and techniques for external analysis
• PEST/PESTLE Analysis
• Competitive advantage/unique selling points
• The Extended Boston Consulting Growth Share Matrix
• Porter's five competitive forces
• Growth drivers
• Monitoring The Strategic Plan implementation
• Elements for strategic success
• Recognising the need for change
• Benefits of strategic management
• Setting strategic objectives
• SMART(ER) objectives and goals
• Criteria of effective action plans
• Linking goals, strategies, action plans and budgets
• Motivating employees to accept and 'buy in' to new strategy
• Implementing the strategic plan
• Communicating the strategic plan
• Developing control systems and performance measures
• The Balanced Scorecard