Course Details

Professional Marketing Course for Competitive Advantage is available for the students. Guidance here is provided by experienced industry based professionals. Detailed course materials are given. Every kind of assistance regarding the course during the sessions are provided by our institution.

Course fundamentals:

• An overview of the scope of Marketing and principles of Marketing Management
• Familiarity with the core concepts, mission and objectives of marketing
• Explore ways to build and emphasise your Competitive Advantage
• Understand the importance of using market segmentation to target marketing effort
• Identify the stages of the Product Lifecycle and how to market products at each stage
• Master strategies for the mix of promotions that will lead to best results
• Learn how to organise and manage your Distribution Channels
• Familiarity with the process of Strategic Planning in marketing
• Understand how your attitude and superior personal relationships are key to success
• Master techniques for personal selling, advertising, public relations, sales promotions