Course Details

Hotel marketing is more than a few standard, tried and true sales techniques. We begin by taking the time to understand the unique environment in which each hotel operates. Specific marketing strategies are devised and then translated into a detailed plan of action. The thoroughness of our marketing plan process translates into an efficient and effective marketing effort.

We understand that implementing a hotel's marketing strategy means much more than telling salespeople what to do. It also means impressing upon the entire staff the importance of customer service because a satisfied customer is the best marketing tool available. The market plan is monitored regularly to make sure it is executed as planned. Many functions are coordinated centrally in order to allow the hotel’s staff to focus on those things only they can do at the local level.