Course Details

Project based 15 hour program where students experience starting a new business, making an actual product and sales, running day to day operations and expenses of a new business and selling the business for a profit. Students are divided into 5 companies, each with 5-6 participants acting as CEO, VP Finance, VP Marketing etc. for leadership role in each specialized area.

Students learn the following:

• Basic business vocabulary
• Divide into groups and develop teamwork skills
• Write job descriptions and apply for jobs
• Incorporate their company
• 19worksheets
• Determine their company’s identity and create a business plan
• Present to “venture capitalists” and sell stock in exchange for initial funding
• Keep track of finances (cash in, cash out)
• Pay expenses throughout the program
• Design bracelets and create prototypes
• Manufacture bracelets
• Apply for a bank loan as needed
• Create a marketing campaign
• Design unique company logo, slogan, and advertisements
• Sell their product (bracelets) to customers, creating revenue
• Calculate final finances to determine whether or not the company was profitable
• Reflect on the process to think about how decisions affected the company