Course Details

In an era in which competitors quickly erode any competitive advantage, it is quite a challenge to sustain growth and profitability. It is imperative that a company continuously redefine their customer, the value it offers, and the delivery mechanism. Every company should have the zeal and enthusiasm of a new company and deliver not something just 'better' but something 'different' by engaging in the process of Strategic Innovation and Marketing.

Contents of the Sales and Marketing Course are as follows:

• Introduction to Marketing Management
• Experiential Marketing for Competitive Advantage
• Developing Marketing Strategies & Plans
• Capturing Marketing Insights
• Creating Customer Value, Satisfaction & Loyalty
• Life Time Value of Customers
• Analyzing Business Markets
• Organizational Buying Behavior