Course Details

In an era in which competitors quickly erode any competitive advantage, it is quite a challenge to sustain growth and profitability. It is imperative that a company continuously redefine their customer, the value it offers, and the delivery mechanism. Every company should have the zeal and enthusiasm of a new company and deliver not something just 'better' but something 'different' by engaging in the process of Strategic Innovation and Marketing.

Contents of the course are as follows:

• Introduction to Marketing Management
• Experiential Marketing for Competitive Advantage
• Developing Marketing Strategies & Plans
• Capturing Marketing Insights
• Creating Customer Value, Satisfaction & Loyalty
• Life Time Value of Customers
• Analyzing Business Markets
• Organizational Buying Behavior