Course Details

Customers are the core requirement for any business and as such there is a need to foster and maintain great relations with them. This course takes a freshening new look as the key requirements for a CRM process that integrates your organization with those of your customers. The course details are as follows:

• What is Customer Relationship Management?
• How to turn Customer data into intelligent action.
• Why does an organization need CRM?
• How to integrate the customer with organization strategy?
• How to manage customer data by warehousing and mining information.
• How to measure CRM process.
• 10 Common Reasons Why CRM fail.
• Pareto Principle.
• Customer and Culture.