Course Details

Develop a strategic, data-driven approach to digital content creation and distribution. Study the principles of effective storytelling, and learn how stories can be used to engage your audience. Understand the user journey and experience so you can create the right content for the most relevant channels and platforms. Use analytics tools to refine your content strategy and measure its success.

Course contents:

• Understand the communication process
• The importance of telling a story (Why stories matter?)
• How organizations use storytelling to achieve results (Who tells stories?)
• Type of stories
• Where to find stories
• Storytelling techniques
• Storytelling media, oral storytelling ( prepare and deliver)
• Storytelling resources